Leverage mass communications
“Say the things that will make
people want to do business with you”
Who will Marketing Magic benefit? Marketing Directors; Experienced Marketing Managers, Product Managers, Marketing Communications, Press and PR Personnel
This is not traditional marketing training, nor is it an aim of this course to teach fundamental marketing skills
Pre requisite: All participants should have had some kind of formal marketing training
The purpose of this programme is to give marketing people a set of tools that can be learned as a skill that will enable them to:
· More expertly profile the target marketplace, prospects and customers
· Delve deeply into the minds of buyers and understand, predict and positively
influence buying behaviour
· Design powerful marketing and advertising campaigns
Attending ‘Marketing Magic’ participants will learn:
ü How people access, think and process information and use language; then how to ‘think and be like them’, when they need to influence them
ü The importance of values and beliefs and how these influence buyer behaviour
ü The structure of positive and potent influencing language, and the main buying, convincer and decision making strategies to influence favourable responses
This advanced communication skills programme uses new linguistic tools and techniques that can be used right away to complement and heighten existing knowledge and skill, and accelerate work performance
To discuss, and for full course information:
Contact: Brenda Spiller
Email: brenda@shinetraining.com
